Discover how prime-time advertising screens are being used by professional sports teams to acquire new sponsors, sell more advertisements and increase revenue
TEL AVIV, ISRAEL, December 04, 2020 /24-7PressRelease/ — Today, NoviSign, a global leader in cloud-based digital signage software, announces the immediate availability of their new Professional Sports Video Wall Advertising solution. A world’s first solution integrates with MixZone allowing professional sports organizations to create influential digital interview backdrops featuring company logos, video clips, product promotions and micro-advertisements.
“When MixZone approached us about integrating with us, we were thrilled. When leveraging their powerful digital backdrops software, sports organizations can now easily increase their advertising dollars,” said Gil Matzliah, CEO of NoviSign. “The final solution is beautiful. The video-backdrop behind the interview is visually stunning offering sponsors prime-advertising real estate.”
New Forms of Advertising Revenue
In the world of professional sports, press conferences and interviews play a vital role in post-game coverage. Up until now, the backdrop behind conferences consisted of static printed signage that featured paid sponsors’ logos and images. By replacing traditional printed backdrops with head-level 10″ video wall screens, sports organizations open the door to new streams of advertising dollars:
• Digitally display animated sponsor logos
• Stream multi-looped product commercials
• Rotate through featured advertisers
• Include live statistics and team news tickers
Consisting of 10.1″ daisy-chained PrimeView displays and integrated with MixZone, NoviSign’s sports video wall advertising solution is remotely managed and updated using NoviSign’s cloud-based digital signage software (CMS). From scheduling out the advertising segments to running detailed proof-of-play advertising reports, NoviSign’s CMS makes the content management process of updating the screens easy and efficient.
With over 30,000 screens being powered by NoviSign’s digital signage software, across 83 countries, NoviSign is a pioneer in the cloud-based digital signage space. Using NoviSign’s CMS, users can remotely create, schedule and manage the content of the screen from any computer at any time. A complete Reports & Monitoring dashboard is also included giving users detailed analytic reports, device status updates and bird-eye view media play location maps. NoviSign runs on Chrome OS, Samsung Tizen, Windows and Android based media players.
MixZone was founded in 2017 and aims to upgrade the old logos interview backdrops for sports and events around the world. MixZone creates the world’s first and only digital interview and press conference backdrops (registered patent) and Allows sports clubs to increase their revenue from advertisers and sponsors. MixZone interview backdrops are attractive media that are broadcast live on TV, sports channels, entertainment programs, news websites and social Networks.
Primeview was launched in 1997 as a company specializing in Visual Solutions, with a focus on the corporate market. Primeview designs, produces and delivers cutting-edge visual display technology for a wide variety of markets. Their production lines are tailored to meet the stringent needs of their clients in a reliable and continuous manner. Primeview’s products went through vigorous and exhaustive testing with Independent safety & standards organizations. Their products attained QA double control and intensive lab certifications due to the high demands of their customers.
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